Mayo Clinic
Although open enrollment season is a very important time for both the employee and her family, it can take a strong constitution to read through the sea of paperwork that comes along with it. It is paramount that the employer discovers innovative ways to reach and hold their employee's attention. E-magazines are a familiar form factor used for delivering all matter of communications digitally.
Working with Smith Communication Partners, Scott was able to design an e-magazine that both engaged and informed the reader. For the Mayo Clinic, the e-magazine became a confluence of benefits information, benefit-related forms, video, animation, audio, and links to vendor websites—all delivered in a way that transcends the traditional way employees and new hires receive benefits information.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
The Skills
Art Direction
Interaction Design
Graphic Design and Production
The Goods
E-magazine
Masthead Design