The New Church
Work done for Smith Communication Partners
The New Church needed a strategy for communicating changes to the most sensitive of all employee issues—pay. Part of this strategy included the creation of a visual identity that would help employees recognize program materials during the rollout phase and well beyond.
Scott developed a new identity that visually connected various compensation and benefit programs, generated interest in further communications, and supported The New Church’s goal of thoroughly communicating with employees about pay and benefits.
Logo
HR brand standards binder
HR brand standards
![HR brand standards [detail]](https://images.squarespace-cdn.com/content/v1/53e7d1d7e4b0879d899c96de/1408572399780-2LM93QPN5RAEGJO58NX2/image-asset.jpeg)
HR brand standards [detail]
HR brand standards CD
The Skills
- Art Direction
- Graphic Design and Production
- Employer Branding
- Template Design
The Goods
- Logo
- Brochure Template
- Letterhead Template
- Visual Standards