ChoicePoint
Work done for Buck Consultants
ChoicePoint used the opportunity of introducing a new health plan to explain to employees how open enrollment works, what ChoicePoint contributes to a plan, and what the employee's ever increasing role is in managing their benefits. Based on a Benefits@Work theme, Scott designed an identity, with supporting communication materials, to help consolidate the many messages into a consistent and engaging campaign.
Employer communications
Newsletter and mailer
Identity system
The Skills
- Art Direction
- Graphic Design and Production
- Illustration
The Goods
- Identity System
- Logo
- Brochures
- Poster
- Postcards
- E-newsletter